Before ENS Fairy, registering and gifting an ENS name took 5 transactions. This was quite expensive and took longer than necessary. Now the same goal is accomplished in just 2 transactions, saving money and time.
In addition to .eth registrations, there is also the ENS Fairy Vault. This is a multi-sig wallet meant to secure names for individuals or brands until they are ready to receive it, ensuring more people have a smooth onboarding process to ENS and web3.
Since its launch in July 2022, hundreds of names have been registered using ensfairy.xyz, and 500+ have been deposited to the vault.
There is also an ENS Fairy Telegram bot to seamlessly onboard people/projects to ENS during IRL events like Devcon and ETH San Francisco.
I'm currently working on an interactive onboarding experience to complete the flow of gifting an ENS name. For example, say today I fairy a name to a non-crypto friend then explain what ENS is, how it works, why it's important, etc. But really I shouldn't have to explain everything to every person. I should be able to gift them a name and then just send a link that is tailored to their position and walks them through the rest. This is what I'm trying to solve. I gave a short presentation on this topic at the recent ENS Town Hall if you’d like to hear more.