ENS media publishing onchain without the need to sign from your external wallet.

OnchainMagic is

• ENS supported
• mobile first
• media focused (music, videos, graphics)
• expanding ethereum (zora / base / OP / etc)

ENS supported

From our genesis Onchain Magic has supported ENS domains. Creators globally can sign in with email, no need to setup or connect an external wallet to get started. Then, to publish using your ENS, simple visit the Settings page, where you'll see an input field to enter your ENS name. Once you enter your ENS domain, just click connect, and we link your ENS without you needing to sign from an external wallet.

Once creators have connected their ENS, any post you create deploys an ERC721 or ERC1155 contract onto Zora, with the Admin and Payout Address as your ENS. This allows us to leverage the usability of social wallets with the benefits we love about ENS domains.

Zora's protocol enables OnchainMagic to connect & create NFTs, owned & manageable by your ENS, without needing to sign from your ENS account. This protects your ENS with an added layer of security. Use a hot, social, wallet to create ERC721 or ERC1155 drops on zora. Manage & profit from your onchain media with your secure ENS domain. All in the same, mobile-first application.

mobile first

In 2024, an estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%. The remaining 5% will be attributed to emerging technologies like smart TVs and IoT devices. Why is onchain infrastructure designed first for desktop when market share is largest on mobile?

Most interfaces for onchain infrastructure are designed for desktop. Mobile experiences are painful. Switching to an external wallet app is clunky. While Zora’s desktop experience has a sleek, Apple-like feeling. I feel embarrassed collecting art on zora’s website on mobile. I see red X telling me my wallet is disconnected after I mint. I jump from zora to metamask back to zora. From there, zora sends me a signature to verify, pushing me back to metamask. Wait for the signature. Back to zora. What was I coming here to do again? I feel unloved, frustrated & rejected.

How can we build more fun interfaces on mobile-first publishing onchain? Instagram & Tiktok do an amazing job creating a clean and simple publishing interface offchain. They are a design baseline I’ve been following up to now. The design may be skumorphic to old traditions, but, as a 1-3 person team, I’m doing the best with what I’ve got. Are there better, mobile-first, models we should be examining for onchain media publishing?

media focused

In Buenos Aires, Argentina, artists have been struggling to get compensated on platforms to live a sustainable living. This problem is true globally, but I’ve been seeing the problem first-hand. Spotify pays musicians pennies on the $0.003 – $0.005 per stream on average. For musicians in cities such as Buenos Aires, Argentina, those payments are even smaller. How can we build onchain infrstructure in which there is more equitable payments for creators vs the platforms they use?

Protocol rewards on public hyperstructures are proving to be a successful model for small communities growing online & onchain. Zora pays musicians 0.000333ETH ($0.66) per collect on Free Mints from their total mint fee of 0.000777ETH. 43% of fees go directly & instantly to creators globally. What does this actually look like in practice?

I went to a concert last night where musicians in Buenos Aires earned more $$$ from 2 collectors listening at a live event than they’ve received in 2+ years publishing their music on Spotify. These musicians will come back and put more music on Zora. They will want an easy way to discover & collect music. Possibly in an interface that feels familiar, like Instagram Reels of the TikTok feed. How can we help make it as simple as possible for creators and collectors to participate in the growing marketplace for onchain media?

expanding ethereum

Ethereum mainnet is expensive. Current price to publish a contract on Ethereum mainnet is $79.75 as I write this. For musicians in Buenos Aires, that’s over half a month’s rent payment. The current options, on Ethereum, are to:

• pay half my rent
• publish media onchain Any responsible parent will skip this onchain nonsense & focus on rent. The barrier to entry is too high. How can we expand ethereum to make it more accessible?

OP stack is inexpensive. Current price to publish a contract on Base or Zora mainnet is $1.11. Or, roughly cafe con leche con una medialuna. The decision becomes much easier on OP stack.

• buy a cup of coffee
• try out this new tool OP stack expands Ethereum as a rollup on top of it. The costs to experiment are low & accessible to creators globally. Composability is key here. With Zora paying creators 0.000333ETH, creators only need to find 2 collectors of my free collectible for publishing costs to break even. Most musicians in Buenos Aires could survive on 777 collectors buying 1, free, piece of media each month. How can we make it as easy for musicians to get discovered onchain?

closing. Onchain Magic is currently in the early release stages in Argentina. Our goal is to produce the most fun place to create and collect on Zora when you’re on your phone. From live events to studio sessions, we’re helping musicians get paid onchain.