An authentic host-read ENS advertisement will be published every weekday on podcast episodes released by ETH Daily, a daily podcast and newsletter covering the latest in Ethereum. ENS Small Grants will effectively be the Sponsor of the podcast for a 60-day period. The podcast reaches at least 10k monthly unique listens. ETH Daily also has over 100 newsletter subscribers and 650+ Twitter followers.
22" July 11.9k unique downloads 22" August 10.7k unique downloads 22" September 12.4k unique downloads
Sponsorship is effective from November 1, 2022, and ends on December 31, 2022.
The advertisement will be placed in the pre-roll section of each episode, after the introduction. A brief description of ENS and a link to ens.domains will be placed in episode show notes. An ENS logo and link to ens.domains will be placed in each newsletter.
The advertisement will feature the following (spoken) copy:
This podcast is made possible by ENS Small Grants. ENS is the most widely integrated blockchain naming standard. It allows users to map blockchain identifiers, such as wallet addresses, to human-readable names. Register your “.eth” domain name today by visiting ens.domains.
This campaign will expand ENS brand awareness to hundreds of new users. A daily advertisement creates constant touch points with users, increasing their likeness to register an ENS domain. This will also bring awareness to the ENS Small Grants program.
ETH Daily will provide continued coverage of ENS ecosystem news (see examples in the Links section). An update with download stats is posted monthly on the ETH Daily Gitcoin Grants page. The stats from this campaign will be posted.
This grant will be used to help cover the operational costs of the podcast, including, but not limited to: hosting services, audio software, image software, analytics tools, and audiogram software.